Smart Dental
According to our open methodology, this clinic scored 71.1/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #15 of 28 ranked clinics · Last checked: 25 August 2026
71.1/100
Positions by Rating Profile
- Overall Transparency & Trust#1571.1/100
- Best for Expats#1172.8/100
- Best for Dental Implants#1769.8/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#1478.8/100
- Best English-speaking Clinics#1073.5/100
- Best for Families / Children#1272.9/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified No general anaesthesia or deep sedation info found on website or third-party sources.
Summary
Smart Dental is a multi-specialty dental clinic on Strada Republicii in Cluj-Napoca, operating in a purpose-built three-story building with eight car parking spaces. The team includes dentists specializing in oral surgery, endodontics, orthodontics, and aesthetic dentistry. The clinic publishes its own price list in RON on its website (consultation 200 RON, implants from 3,500 RON, crowns from 1,800 RON); the website is in Romanian only. A WhatsApp contact link is provided on the official contact page.
The clinic has operated at Str. Republicii 102 since relocating to a new building. An older address (Calea Dorobantilor 105/125) appears in some directory listings and may reflect a previous location. The WhatClinic address shows Calea Dorobantilor — users should verify the current address directly with the clinic. Map24.ro aggregator shows 4.6 stars. WhatClinic shows 2 verified reviews and ServiceScore 8.4. The clinic holds memberships with the European Society of Cosmetic Dentistry and American Association of Endodontists per WhatClinic.
Strengths
- Information Transparency: 16 of 20 points.
- Price Transparency: 13 of 15 points.
- Communication & Service: 8.5 of 10 points.
- No red flags identified in public sources.
Weaknesses
- AI & Search Visibility: 2.5 of 8.5 verifiable points (missing: mentioned for: best dentist Romania; mentioned for: English speaking dentist Romania; mentioned for: dental implants Romania; mentioned for: emergency dentist Romania; mentioned for: Romania dental clinic for expats)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
16 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed at least 4 dentists identified: Dr. Bogdan Culic (oral surgeon), Dr. Carina Culic (principal/endodontics), Dr. Dan Chisu (endodontics specialist), Dr. Mihai Varvara (endodontics); Dr. Ioana Fodor (orthodontics) from search snippet [s1] [s2] | 3/3 |
| ✓ | Dentist specializations listed oral surgery, endodontics, orthodontics, aesthetic dentistry, digital dentistry [s1] [s2] | 2/2 |
| ? | Real clinic photos | 0/2 |
| ✓ | Service list published fixed dentures, implantology, dental aesthetics, periodontology, orthodontics, surgery, prosthodontics, digital dentistry, endodontics, pediatric dentistry, general dentistry, prophylaxis, digital smile design [s1] | 3/3 |
| ✓ | Clear contact details phones +40 749 410 699 / +40 264 410 699, email [email protected], WhatsApp wa.link/b5py60 all on contact page [s3] | 2/2 |
| ✗ | English website version The clinic's website is in Romanian only: its former English address now redirects to a Romanian page and no language switcher is offered. [smart-dental-cluj-napoca-deepen] | 0/2 |
| ✓ | Address and map published Str. Republicii 102, Cluj-Napoca 400489 published on contact page; older Calea Dorobantilor address in some directories may be a previous location [s3] | 2/2 |
Price Transparency
13 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✓ | Prices or price ranges published The clinic's own prices page lists its treatments in RON, e.g. consultation 200 RON, composite filling 400 RON, crowns from 1,800 RON, implants from 3,500 RON. [smart-dental-cluj-napoca-deepen-2] | 3/3 |
| ✓ | Cleaning price listed Complete professional cleaning 350-450 RON on the clinic's prices page. [smart-dental-cluj-napoca-deepen-2] | 2/2 |
| ✓ | Filling price listed Composite filling 400 RON and glass-ionomer filling 250 RON on the clinic's prices page. [smart-dental-cluj-napoca-deepen-2] | 2/2 |
| ✓ | Crown price listed Metal-ceramic crown 1,800 RON and all-ceramic E.max or zirconia crown 2,300 RON on the clinic's prices page. [smart-dental-cluj-napoca-deepen-2] | 2/2 |
| ✓ | Implant price listed Copa Sky (Bredent) implant 3,500 RON and Straumann implant 4,500 RON on the clinic's prices page. [smart-dental-cluj-napoca-deepen-2] | 2/2 |
| ✓ | Consultation price listed Consultation with treatment plan and estimate 200 RON on the clinic's prices page; the consultation is not free. [smart-dental-cluj-napoca-deepen-2] | 2/2 |
| ✗ | X-ray / imaging price listed No X-ray or CBCT price on the clinic's prices page (read in full), its Facebook page (About and every post of the past 12 months) or its Instagram. [smart-dental-cluj-napoca-deepen-2] [smart-dental-cluj-napoca-deepen-3] [smart-dental-cluj-napoca-deepen-4] | 0/2 |
Reputation & Reviews
14.5 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) As displayed on the clinic's Google listing on 2026-10-01. [smart-dental-cluj-napoca-i9] | 4/6 |
| ◐ | Google review volume As displayed on the clinic's Google listing on 2026-10-01. [smart-dental-cluj-napoca-i9] | 2/3 |
| ✓ | Review recency Newest Google review dated 2026-09-11, read on 2026-10-01. [smart-dental-cluj-napoca-i9-2] | 3/3 |
| ? | Clinic responds to reviews Owner replies appear only on older reviews (latest 2023-06-28); none of the 5 reviews from the last 12 months read carries one. [smart-dental-cluj-napoca-deepen-5] | 0/2 |
| ✓ | No recurring complaints Of 105 Google reviews, 9 are one-star (8.6 %); the lowest, read on 2026-10-01 and dating from 2017-2023, raise different matters, so no complaint recurs. [smart-dental-cluj-napoca-i9] [smart-dental-cluj-napoca-i9-3] | 2/2 |
| ✓ | No suspicious review patterns Google histogram 95 five-star, 1 three-star, 9 one-star of 105; the reviews read span 2017-2026 from accounts with 1 to 91 reviews, naming several dentists. [smart-dental-cluj-napoca-i9] [smart-dental-cluj-napoca-i9-3] [smart-dental-cluj-napoca-i9-2] | 2/2 |
| ✓ | Active Facebook presence facebook.com/SmartDentalCluj confirmed on contact page [s3] | 1/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ✓ | Other review platforms Has a clinic profile on WhatClinic (2 verified reviews, 5.0) naming its four dentists. [smart-dental-cluj-napoca-i9-4] | 0.5/0.5 |
Medical Infrastructure
9.5 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray imaging not explicitly documented | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology implants from €295 per WhatClinic; implantology listed as service [s1] [s2] | 2/2 |
| ✓ | Orthodontics orthodontics listed; Dr. Ioana Fodor is orthodontics specialist per search snippet [s1] | 2/2 |
| ✓ | Oral surgery Dr. Bogdan Culic is oral surgeon; oral surgery listed [s1] [s2] | 2/2 |
| ✓ | Pediatric dentistry pediatric dentistry listed among services [s1] | 1.5/1.5 |
| ? | Emergency care Mon-Fri hours only; no emergency service documented | 0/1.5 |
| ✓ | Works with international patients 5-language support (EN/FR/HU/IT/RO) documented; WhatClinic lists linguistic support and international patient accommodation [s1] [s2] | 2/2 |
Communication & Service
8.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available WhatsApp contact link wa.link/b5py60 on official contact page [s3] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken English explicitly documented on site and WhatClinic; French, Hungarian, Italian also available [s1] [s2] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible free consultation offered per WhatClinic; online scheduling available [s2] | 1.5/1.5 |
| ✓ | Clear service explanations detailed descriptions of endodontic protocols and specialist techniques published on the site [s1] | 1/1 |
| ✓ | Convenient opening hours Mon-Fri 08:00-20:00; Messenger and WhatsApp available outside hours [s3] | 1.5/1.5 |
AI & Search Visibility
2.5 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Romania", "English speaking dentist Romania", "dental implants Romania", "emergency dentist Romania", "Romania dental clinic for expats".
| ✗ | Mentioned for: best dentist Romania [s5] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Romania [s5] | 0/1 |
| ✗ | Mentioned for: dental implants Romania [s5] | 0/1 |
| ✗ | Mentioned for: emergency dentist Romania [s5] | 0/1 |
| ✗ | Mentioned for: Romania dental clinic for expats [s5] | 0/1 |
| ? | Structured data on website not verified | 0/1.5 |
| ◐ | Google indexing quality clinic pages appear in name searches; some directory URLs reference old address, which may dilute indexing [s5] | 1/2 |
| ✓ | Dedicated service pages dedicated pages per specialty visible in site navigation [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Dr. Bogdan Culic [s2] [smart-dental-cluj-napoca-doclic] | Oral Surgery; dental aesthetics | 03740049 (CMSR, CMS Cluj) |
| Dr. Carina Culic [s2] [smart-dental-cluj-napoca-doclic-2] | Endodontics; university assistant | 03222898 (CMSR, CMS Cluj) |
| Dr. Dan Chisu [s2] [smart-dental-cluj-napoca-doclic-3] | Endodontics specialist | not published |
| Dr. Mihai Varvara [s2] [smart-dental-cluj-napoca-doclic-4] | Endodontics | 03256558 (CMSR, CMS Cluj) |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Information Transparency: Real clinic photos
- Reputation & Reviews: Clinic responds to reviews
- Reputation & Reviews: TripAdvisor presence
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Emergency care
- Communication & Service: Response speed
- AI & Search Visibility: Structured data on website
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://smartdental.ro/en/ |
|---|---|
| Phone | +40 749 410 699 |
| +40 749 410 699 | |
| https://www.facebook.com/SmartDentalCluj/ | |
| Google Maps | Map listing |
| Address | Str. Republicii nr. 102, Cluj-Napoca 400489, Romania |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://smartdental.ro/en/ | official English homepage: name, service list (implantology/aesthetics/periodontology/orthodontics/surgery/prosthodontics/digital dentistry/endodontics/pediatric/general/prophylaxis), English/French/Hungarian/Italian languages, WhatsApp, Messenger; ESCD and AAE memberships | 2026-08-18 |
| s2 | https://www.whatclinic.com/dentists/romania/cluj-napoca/smart-dental | WhatClinic listing: address Calea Dorobantilor 105/125, ServiceScore 8.4 from 23 interactions, 2 verified reviews, dentists Dr. Bogdan Culic (oral surgeon), Dr. Carina Culic (principal), Dr. Dan Chisu (principal), Dr. Mihai Varvara (principal); prices (free consultation, implants from €295, cleaning to €38, crowns €95-286, root canals €48-114, whitening €133-162); languages EN/FR/HU/IT/RO | 2026-08-18 |
| s3 | https://smartdental.ro/contact/ | contact page: address Str. Republicii 102 Cluj-Napoca 400489, phones +40 749 410 699 / +40 264 410 699, email [email protected], WhatsApp wa.link/b5py60, Facebook/Instagram/YouTube; Mon-Fri 8:00-20:00 | 2026-08-18 |
| s5 | search:best dentist Cluj-Napoca / English speaking dentist Cluj-Napoca / dental implants Cluj-Napoca / emergency dentist Cluj-Napoca / Cluj-Napoca dental clinic for expats | AI/search visibility checks 2026-08-18: Smart Dental not found in top results for the five fixed queries | 2026-08-18 |
| smart-dental-cluj-napoca-doclic | https://cmsr.ro/membri2/result.php?nume=Culic&prenume=Bogdan&colegi… | CMSR register shows CULIC BOGDAN, Nr Registru 03740049, Colegiu CMS Cluj, Status: activ (practica permanenta), Grad: Medic primar, Specialitate: Chirurgie dento-alveolara | 2026-08-25 |
| smart-dental-cluj-napoca-doclic-2 | https://cmsr.ro/membri2/result.php?nume=Culic&prenume=Carina&colegi… | CMSR register shows CULIC (GAVRILĂ) CARINA, Nr Registru 03222898, Colegiu CMS Cluj, Status: activ (practica permanenta), Grad: Medic specialist, Specialitate: Ortodontie si ortopedie dento-faciala;Endodontie | 2026-08-25 |
| smart-dental-cluj-napoca-doclic-3 | https://cmsr.ro/membri2/result.php?nume=Chisu&prenume=Dan&colegiu=C… | CMSR register shows CHIŞU DAN-CORNEL, Nr Registru 03327633, Colegiu CMS Cluj, Status: suspendat (la cerere), Grad: Medic specialist, Specialitate: Endodontie | 2026-08-25 |
| smart-dental-cluj-napoca-doclic-4 | https://cmsr.ro/membri2/result.php?nume=Varvara&prenume=Mihai&coleg… | CMSR register shows VARVARĂ ADRIAN-MIHAI, Nr Registru 03256558, Colegiu CMS Cluj, Status: activ (practica permanenta), Grad: Medic primar, Specialitate: Endodontie | 2026-08-25 |
| smart-dental-cluj-napoca-refresh | https://maps.google.com/?cid=3568193045430493147 | Google rating 4.6 (99 reviews) as of 2026-08-25 for Smart Dental, Str. Republicii 102, Cluj-Napoca | 2026-08-25 |
| smart-dental-cluj-napoca-deepen | https://smartdental.ro/ | Clinic website read in full on 2026-09-30 (every page in its sitemap): Romanian only - page language ro-RO and no language switcher; the former English address smartdental.ro/en/ now redirects to the Romanian endodontics page, and /fr/ and /hu/ return "not found" | 2026-09-30 |
| smart-dental-cluj-napoca-deepen-2 | https://smartdental.ro/tarife-tratamente/ | Clinic website, treatment prices page read in full 2026-09-30 (prices in RON): consultation with treatment plan and estimate 200 RON; composite filling 400 RON, glass-ionomer filling 250 RON; complete professional cleaning 350-450 RON; metal-ceramic crown 1,800 RON, all-ceramic E.max or zirconia crown 2,300 RON; Copa Sky (Bredent) implant 3,500 RON, Straumann implant 4,500 RON; fixed full-arch packages from 14,500 RON; no X-ray or CBCT price on the list | 2026-09-30 |
| smart-dental-cluj-napoca-deepen-3 | https://www.facebook.com/SmartDentalCluj/ | Clinic's Facebook page read 2026-09-30 (About and all 149 posts of the past 12 months, 2025-10-02 to 2026-09-27): address Republicii nr. 102, Cluj-Napoca; phone +40 749 410 699; price range shown only as a symbol; the only discount posted is a 15% early-bird offer on a professional training course; no X-ray or CBCT price | 2026-09-30 |
| smart-dental-cluj-napoca-deepen-4 | https://www.instagram.com/smartdental.ro/ | Clinic's Instagram account read 2026-09-30 (profile and its latest captions, of 765 posts): contacts and treatment explanations; no prices | 2026-09-30 |
| smart-dental-cluj-napoca-i9 | https://www.google.com/maps?cid=17375593878334248625&hl=en | Google listing "Smart Dental", read 2026-10-01; category Dental clinic; Str. Republicii 102, 400489 Cluj-Napoca, Romania; phone +40 749 410 699; website smartdental.ro; 4.6 from 105 reviews (95 five-star, 0 four-star, 1 three-star, 0 two-star and 9 one-star); category Dental clinic; the listing's reviews name Dr. Bogdan Culic, Dr. Bianca Varvara and Dr. Denisa Tibre | 2026-10-01 |
| smart-dental-cluj-napoca-i9-2 | https://www.google.com/maps?cid=17375593878334248625&hl=en | Google listing "Smart Dental", newest reviews read 2026-10-01: five five-star reviews dated 2026-08-28 to 2026-09-11 | 2026-10-01 |
| smart-dental-cluj-napoca-i9-3 | https://www.google.com/maps?cid=17375593878334248625&hl=en | Google listing "Smart Dental", lowest-rated reviews read 2026-10-01: nine one-star reviews of 105; the five lowest read (2017-2023) differ - dissatisfaction with three dentists (2023), an unsatisfying whitening and a late start (2018), a root-canal bill above the estimate (2023), repeated waits of 20 minutes or more (2023), scaling done by students (2017) | 2026-10-01 |
| smart-dental-cluj-napoca-i9-4 | https://www.whatclinic.com/dentists/romania/cluj-napoca/smart-dental | WhatClinic clinic profile "Smart Dental", Cluj-Napoca, naming the clinic's four dentists (Dr Bogdan Culic, Dr Carina Culic, Dr Dan Chisu, Dr Mihai Varvara); the profile gives Calea Dorobanților 105/125 rather than the clinic's Str. Republicii 102: 2 verified patient reviews, 5.0 (newest 28.03.2024); ServiceScore "Excellent" from 23 interactions (checked 2026-10-02) | 2026-10-02 |
| smart-dental-cluj-napoca-deepen-5 | https://www.google.com/maps?cid=17375593878334248625&hl=en | Google listing "Smart Dental" (Dental clinic; Str. Republicii 102, 400489 Cluj-Napoca, Romania), read 2026-10-02 in 2 review orders (lowest-rated first, newest first): 4.6 from 105 reviews (1★ 9 / 2★ 0 / 3★ 1 / 4★ 0 / 5★ 95); 10 distinct reviews read, dated 2017-01-06 to 2026-09-11, 3 with an owner reply. | 2026-10-02 |
Change History
| Date | Change |
|---|---|
| 2026-10-01 | Re-read the clinic's Google listing on 2026-10-01: the listing linked earlier was the building at Str. Republicii 102, not the clinic, so the link now points to the clinic's own listing (4.6 from 105 reviews); review recency corrected to within three months (newest review 2026-09-11); a dentist named only in search results (Dr. Ioana Fodor, not on the clinic's website) removed from the dentist list. |
| 2026-09-30 | Re-read the clinic's website (the prices page and every page in its sitemap), its Facebook page (every post of the past 12 months) and Instagram on 2026-09-30: English website version corrected to absent, as the site is now in Romanian only; prices re-based on the clinic's own RON price list, where the consultation costs 200 RON rather than being free as a directory had listed; filling price recorded as published and X-ray price as not published. |
| 2026-08-25 | Re-verification 2026-08-25: website https://smartdental.ro/en/ live, address (Str. Republicii nr. 102, Cluj-Napoca) and phone +40 749 410 699 confirmed unchanged. Resolved the site's Google Maps short link and opened it (as text): captured first Google rating 4.6 and review count 99 (previously unset), plus coordinates and place URL. Note: the Maps listing's own postal code reads 400347 vs. the stored 400489 (same street/number) — likely a Maps geocoding variance, not recorded as a correction. |
| 2026-08-25 | License verification 2026-08-25 against CMSR (Colegiul Medicilor Stomatologi din Romania, cmsr.ro/membri2): 3 doctors confirmed active in the CMSR register; 1 doctor found with a suspended CMSR status; 1 doctor not matched / unverifiable. Romania has no searchable clinic/establishment registry, so clinic-level licensing was not checked. |
| 2026-08-18 | Imported from the city-tier dataset. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.